UNPRECEDENTED EXPANSION! AYASAN INDONESIA REVOLUTIONIZES HOME SERVICES ACROSS SOUTHEAST ASIA

Unprecedented Expansion! Ayasan Indonesia Revolutionizes Home Services Across Southeast Asia

Unprecedented Expansion! Ayasan Indonesia Revolutionizes Home Services Across Southeast Asia

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Unprecedented Expansion! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

Ayasan Indonesia, a Japan-originated firm headquartered in Jakarta, Indonesia (led by CEO Kotaro Ise), is achieving remarkable growth in the Southeast Asian market. The company delivers a broad selection of home services, from housekeeping to elderly care, and has built a user following exceeding a million since its inception. Notably, Ayasan has doubled its user base in the past two years and is aggressively expanding across a multitude of nations in Southeast Asia.




The Southeast Asian babysitter Indonesia home services market is estimated at approximately USD 15 billion, with the cleaning services segment flourishing at an annual rate of 15%, and the childcare industry growing to a $3 billion market. In this fast-growing market, Ayasan leverages Japanese expertise and a unique talent development system to steadily increase its market share.

“Our strength lies in balancing the quality management expertise of a Japanese company with a broad pool of talent across Asia,” says Kotaro Ise, Ayasan’s visionary leader. With a notable career at Walt Disney and Marriott International, Ise founded Ayasan Indonesia in 2013 with the vision of “uplifting the dignity of blue-collar jobs.” Today, the company has built a team of over tens of thousands of specialized staff members.



Ayasan’s rapid growth is supported by an bold market penetration strategy. Beyond its base in Jakarta and upcoming projects to Bali, the company is also providing services in Japan, Thailand, Vietnam, and Laos. By 2025, Ayasan aims to expand to nine territories, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to household services, Ayasan has proven its capabilities in maid Jakarta corporate services, with over 1,000 clients including notable companies. Recently, demand from government offices and new ventures such as FlashExpress and Gowabi has been increasing significantly.



“I am certain that even in the age of AI, the importance of human-centered services will remain indispensable,” asserts Ise. The company boasts an in-house IT engineering team and is working on an AI-driven solution. Furthermore, Ayasan is planning global outreach, including staffing solutions abroad, positioning itself as a leading player in Southeast Asia’s home services market.

Aiming for further accelerated growth, Ayasan is actively seeking collaborations with investors for its upcoming development phase. With the Southeast Asian home services market expected to surpass $30 billion by 2030, the company’s future developments are drawing widespread interest.

Company Overview
● Company Name: Ayasan Indonesia
● Headquarters: Company HQ: Jakarta, Indonesia
● Founded: January 2013
● Chief Executive Officer: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: support@ayasan-indonesia.com
● Website: https://www.ayasan-indonesia.com/?ln=en

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